Thursday, September 17, 2015

       Another realm in the world of automobiles is the truck and SUV section. Next to cars, this is easily the most popular type of vehicles on the road.  They can range in sizes from the small Jeep Renegade, up to monstrous Ford F-650 super trucks (Most do not consider a normal semi/18 wheeler to be within the realm of trucks and SUV's).  What makes these vehicles so appealing is usually one of two things, their versatility and safety advantages.
 
      What makes these once work-dedicated vehicles so common is largely due in part to the companies who make them began to realize that people were buying these trucks (few SUV's had been invented at the time minus the Land Cruiser, Bronco and Blazer) for things more than work and began to the the opportunity that the market presented them with.  These companies began to add more luxurious options like leather and air conditioning and eventually extended cabs to began to raw more and more people into the truck and then growing SUV market.  What these vehicles offered to the people that most cars couldn't was the capability to take more people and much more stuff different places, and do so in a safe and comfortable environment.  With so many different models and options to choose from ranging from the normal work truck all the way up to fine leather and premium interior package trucks like the Ford F series Lariat, King Ranch, Platinum and Limited models, the options were endless.

     Another smaller but still prevalent reason for the success of the truck and SUV deals with the off-road capability that is presented in some models of daily driving vehicles.  For example, when Ford came out with the original Bronco back in the 60's, the purpose of the bronco was to present buyers who wanted an off-road capable vehicle without having to make the modifications themselves and possibly ruin their vehicles in the process.  Then, in 2010, a division of Ford designated SVT (special vehicle team) came out with a heavily modified version of the F-150 called the Raptor.  This truck was purpose built to be a manageable daily driver with the capability to go out and race in desert the same afternoon.  They succeeded and the Raptor has become an icon of Ford that I am sure will be around for a very long time.  The truck and SUV market in an entirety has become one of the most popular and varied class of vehicles on the road today and there are no signs of that changing one bit for a very long time to come.

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